event marketing
i handle the online marketing for every event Team Foster runs. that includes all the Ruff Rides they host along with the PA Whiskey Show, the Foster 100 Classic, the McMasters Open, and Last Person Standing. for each one, i build the campaigns that get people registered and donating before the event even begins.
Client
team foster
Services
online event marketing, event content strategy, live event content capture, fundraising campaign support, community engagement
Timeline
feb 2026 - present
most of the work happens before an event ever starts. i build the promotional content for each one. that includes announcement posts, countdown content, and registration pushes. the goal is simple, get people to know about the event early and give them a reason to sign up or donate. take a look at the photos below to look at some of my work!
for Ruff Ride NYC and Ruff Ride PHL specifically, i also went on site myself. i captured live content throughout both events. that included behind-the-scenes, the pets that the service dogs in training get, and the fun memories every rider creates at these 24-hour events!
that mix of planned promotion and live coverage is what makes these events feel like an ongoing story. people who saw the buildup online are often the same people who see themselves, or someone they know, in the content afterward.
every event looks different. Ruff Ride is a 24 hour cycling relay. the McMasters Open is a golf tournament. Last Person Standing is an ultra endurance race. each one needs its own content approach, but the goal is always the same, get people excited enough to show up or give back to a community that does so much for us!
event marketing
i handle the online marketing for every event Team Foster runs. that includes all the Ruff Rides they host along with the PA Whiskey Show, the Foster 100 Classic, the McMasters Open, and Last Person Standing. for each one, i build the campaigns that get people registered and donating before the event even begins.
Client
team foster
Services
online event marketing, event content strategy, live event content capture, fundraising campaign support, community engagement
Timeline
feb 2026 - present
most of the work happens before an event ever starts. i build the promotional content for each one. that includes announcement posts, countdown content, and registration pushes. the goal is simple, get people to know about the event early and give them a reason to sign up or donate. take a look at the photos below to look at some of my work!
for Ruff Ride NYC and Ruff Ride PHL specifically, i also went on site myself. i captured live content throughout both events. that included behind-the-scenes, the pets that the service dogs in training get, and the fun memories every rider creates at these 24-hour events!
that mix of planned promotion and live coverage is what makes these events feel like an ongoing story. people who saw the buildup online are often the same people who see themselves, or someone they know, in the content afterward.
every event looks different. Ruff Ride is a 24 hour cycling relay. the McMasters Open is a golf tournament. Last Person Standing is an ultra endurance race. each one needs its own content approach, but the goal is always the same, get people excited enough to show up or give back to a community that does so much for us!
event marketing
i handle the online marketing for every event Team Foster runs. that includes all the Ruff Rides they host along with the PA Whiskey Show, the Foster 100 Classic, the McMasters Open, and Last Person Standing. for each one, i build the campaigns that get people registered and donating before the event even begins.
Client
team foster
Services
online event marketing, event content strategy, live event content capture, fundraising campaign support, community engagement
Timeline
feb 2026 - present
most of the work happens before an event ever starts. i build the promotional content for each one. that includes announcement posts, countdown content, and registration pushes. the goal is simple, get people to know about the event early and give them a reason to sign up or donate. take a look at the photos below to look at some of my work!
for Ruff Ride NYC and Ruff Ride PHL specifically, i also went on site myself. i captured live content throughout both events. that included behind-the-scenes, the pets that the service dogs in training get, and the fun memories every rider creates at these 24-hour events!
that mix of planned promotion and live coverage is what makes these events feel like an ongoing story. people who saw the buildup online are often the same people who see themselves, or someone they know, in the content afterward.
every event looks different. Ruff Ride is a 24 hour cycling relay. the McMasters Open is a golf tournament. Last Person Standing is an ultra endurance race. each one needs its own content approach, but the goal is always the same, get people excited enough to show up or give back to a community that does so much for us!