seo & copywriting
as a brand ambassador for Archer and Olive, i wrote long form blog content for their site. each post was a structured how to guide on a specific bullet journaling technique. it lived on their main blog, right alongside their product pages. that meant every post had to work two ways at once. it needed to be genuinely useful advice, and it needed to be findable through search.
Client
archer & olive
Services
blog copywriting, SEO content structure, email copywriting, social copywriting, campaign messaging
Timeline
aug 2022 - may 2023
each post was built around clear titles and scannable headers. i wrote every call to action to rank and get read. in total, i wrote six posts for their blog. a few of my favorites are linked below.
writing for archer and olive meant thinking like both a reader and a search engine at once. i structured each post around a clear question someone would type into google, then answered it step by step. each post also linked back to my own instagram and included a personal discount code, tagged for the brand's community hub. that combination made the writing useful on its own, and a bridge to my own audience at the same time.
the other three posts covered creating an aesthetic mirror, adding a personal touch to your journal, and trying minimalism in journaling. each followed the same structure, a real question, a real answer, and a call to action. that repeatable format is what let me write consistently across all six without losing quality.
each blog post was paired with a youtube video i created specifically for it, walking through the same technique step by step on camera. the video gave people a second way to learn the same content, whether they preferred reading or watching, and linked back to the blog post itself.
seo & copywriting
as a brand ambassador for Archer and Olive, i wrote long form blog content for their site. each post was a structured how to guide on a specific bullet journaling technique. it lived on their main blog, right alongside their product pages. that meant every post had to work two ways at once. it needed to be genuinely useful advice, and it needed to be findable through search.
Client
archer & olive
Services
blog copywriting, SEO content structure, email copywriting, social copywriting, campaign messaging
Timeline
aug 2022 - may 2023
each post was built around clear titles and scannable headers. i wrote every call to action to rank and get read. in total, i wrote six posts for their blog. a few of my favorites are linked below.
writing for archer and olive meant thinking like both a reader and a search engine at once. i structured each post around a clear question someone would type into google, then answered it step by step. each post also linked back to my own instagram and included a personal discount code, tagged for the brand's community hub. that combination made the writing useful on its own, and a bridge to my own audience at the same time.
the other three posts covered creating an aesthetic mirror, adding a personal touch to your journal, and trying minimalism in journaling. each followed the same structure, a real question, a real answer, and a call to action. that repeatable format is what let me write consistently across all six without losing quality.
each blog post was paired with a youtube video i created specifically for it, walking through the same technique step by step on camera. the video gave people a second way to learn the same content, whether they preferred reading or watching, and linked back to the blog post itself.
seo & copywriting
as a brand ambassador for Archer and Olive, i wrote long form blog content for their site. each post was a structured how to guide on a specific bullet journaling technique. it lived on their main blog, right alongside their product pages. that meant every post had to work two ways at once. it needed to be genuinely useful advice, and it needed to be findable through search.
Client
archer & olive
Services
blog copywriting, SEO content structure, email copywriting, social copywriting, campaign messaging
Timeline
aug 2022 - may 2023
each post was built around clear titles and scannable headers. i wrote every call to action to rank and get read. in total, i wrote six posts for their blog. a few of my favorites are linked below.
writing for archer and olive meant thinking like both a reader and a search engine at once. i structured each post around a clear question someone would type into google, then answered it step by step. each post also linked back to my own instagram and included a personal discount code, tagged for the brand's community hub. that combination made the writing useful on its own, and a bridge to my own audience at the same time.
the other three posts covered creating an aesthetic mirror, adding a personal touch to your journal, and trying minimalism in journaling. each followed the same structure, a real question, a real answer, and a call to action. that repeatable format is what let me write consistently across all six without losing quality.
each blog post was paired with a youtube video i created specifically for it, walking through the same technique step by step on camera. the video gave people a second way to learn the same content, whether they preferred reading or watching, and linked back to the blog post itself.