influencer marketing
at Core Home, i work across multiple lifestyle brands. right now that includes Thyme & Table and TAL Hydration. i started on both at the beginning of June, focused on community engagement and influencer outreach. starting june, i took over posting for both accounts as well!
Client
Core Home (Thyme & Table, TAL Hydration)
Services
creator sourcing and vetting (Aspire.io), influencer outreach and coordination, gifting and sample coordination, community engagement, social media posting, campaign support
Timeline
may 2026 - present
finding the right creators starts with searching natively across instagram and tiktok, looking for people whose content and audience already fit the brand. i also use aspire.io to vet them, checking engagement and past brand work before reaching out.
once i've built a list, outreach is where i spend most of my time. for every open activation, i reach out to at least 50 influencers a day. that volume is what keeps the gifting pipeline full and the campaigns moving.
once an influencer is on board, i help manage the gifting side alongside my team. i reach out to coordinate what's needed, then work with other teams to make sure each creator's shipping information is entered correctly and packages go out on time. once something ships, i send the creator their tracking number so they can follow it themselves. i also track who received what and when, and whether they post about the brand afterward, since that history matters for future collaborations.
day to day, i also manage community engagement for both brands. i reply to comments and messages and keep the tone consistent with each brand's voice. i took over full posting responsibilities recently, so the accounts linked above reflect a mix of earlier work and my more recent posts.
influencer marketing
at Core Home, i work across multiple lifestyle brands. right now that includes Thyme & Table and TAL Hydration. i started on both at the beginning of June, focused on community engagement and influencer outreach. starting june, i took over posting for both accounts as well!
Client
Core Home (Thyme & Table, TAL Hydration)
Services
creator sourcing and vetting (Aspire.io), influencer outreach and coordination, gifting and sample coordination, community engagement, social media posting, campaign support
Timeline
may 2026 - present
finding the right creators starts with searching natively across instagram and tiktok, looking for people whose content and audience already fit the brand. i also use aspire.io to vet them, checking engagement and past brand work before reaching out.
once i've built a list, outreach is where i spend most of my time. for every open activation, i reach out to at least 50 influencers a day. that volume is what keeps the gifting pipeline full and the campaigns moving.
once an influencer is on board, i help manage the gifting side alongside my team. i reach out to coordinate what's needed, then work with other teams to make sure each creator's shipping information is entered correctly and packages go out on time. once something ships, i send the creator their tracking number so they can follow it themselves. i also track who received what and when, and whether they post about the brand afterward, since that history matters for future collaborations.
day to day, i also manage community engagement for both brands. i reply to comments and messages and keep the tone consistent with each brand's voice. i took over full posting responsibilities recently, so the accounts linked above reflect a mix of earlier work and my more recent posts.
influencer marketing
at Core Home, i work across multiple lifestyle brands. right now that includes Thyme & Table and TAL Hydration. i started on both at the beginning of June, focused on community engagement and influencer outreach. starting june, i took over posting for both accounts as well!
Client
Core Home (Thyme & Table, TAL Hydration)
Services
creator sourcing and vetting (Aspire.io), influencer outreach and coordination, gifting and sample coordination, community engagement, social media posting, campaign support
Timeline
may 2026 - present
finding the right creators starts with searching natively across instagram and tiktok, looking for people whose content and audience already fit the brand. i also use aspire.io to vet them, checking engagement and past brand work before reaching out.
once i've built a list, outreach is where i spend most of my time. for every open activation, i reach out to at least 50 influencers a day. that volume is what keeps the gifting pipeline full and the campaigns moving.
once an influencer is on board, i help manage the gifting side alongside my team. i reach out to coordinate what's needed, then work with other teams to make sure each creator's shipping information is entered correctly and packages go out on time. once something ships, i send the creator their tracking number so they can follow it themselves. i also track who received what and when, and whether they post about the brand afterward, since that history matters for future collaborations.
day to day, i also manage community engagement for both brands. i reply to comments and messages and keep the tone consistent with each brand's voice. i took over full posting responsibilities recently, so the accounts linked above reflect a mix of earlier work and my more recent posts.